ETM 525/625
Strategic Planning in Engineering Management
Instructor:
Newman, P.
Location: PSU
Time: Wed, 17:30-21:10
Critical issues in shaping the competitive strategy
for the engineering- and technology-driven
companies in a turbulent business environment;
key steps and end results of the planning
process; corporate mission; Key Result Areas
(KRAs) and situational analysis including
strengths, weaknesses, opportunities, and
threats in KRAs. Identifying planning assumptions,
critical issues, setting objectives, formulating
strategy. Leadership, organizational culture,
and structure to support the implementation
of a strategic plan as well as the strategic
control systems. Case studies, presentations,
term projects, teamwork, and interactive exercises.
Click
here
for current syllabus (PDF format)
Prerequisite:
ETM 520/620 or equivalent
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