ETM 510/610 UCI (ETM 556/656)
User Centered Innovation
Instructor:
Balland, J.
Location: PSU
Time: Fri, 17:30-21:10
Traditional innovations have been mostly technology-driven. This approach has given us most of the products we take today for granted, such as television, microwave oven, telephone, and many others. Its success cannot be overemphasized. But with the abundance of choices coming now from technologies that can easily be duplicated anywhere in the world, a new paradigm is emerging that gives the customers a more central role in driving the definition of innovative products.
This course introduces the students to the various approaches to innovation with their strengths and weaknesses. It then focuses on a customer-driven methodology. It also introduces the students to the increasingly prominent role of design in creating memorable experience, and emotional connection with a product and/or a company. Students will learn how to identify opportunities, transform these opportunities into requirements and product concepts that casts an optimum balance between usefulness, usability, and desirability.
The management of such projects at a company/division level and the changes it requires in processes, organization, and people skills will also be covered.
Students will actually use the learned methodology to define an innovative product concept in a team environment.
The course will be supported by case studies. In addition, several industry guest speakers with strong credentials in developing innovative products will come share their experience.
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Prerequisite:
Graduate Standing
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