ETM 510/610 INT
Intrapreneurship
Instructor:
Newman, P.
Location: PSU
Time: Wed, 17:30-21:10
The development of new products and services is fundamental to sustaining a long-term competitive advantage. The efforts of the individual or team of entrepreneurs who are responsible for this activity become even more complex when the activity must be carried out inside an existing on-going business. This course explores a procedural framework that can be used, along with typical issues often encountered such as resources, timing, political conflicts, bureaucracy, and other obstacles that must be overcome to succeed in developing products within a company. Class activities include written homework based on readings from a text, and selected case studies, along with a student team project to develop a business plan proposal for a new product or service to be presented to “senior management.” Along the way, the team also learns techniques to develop a 2-3 minute “elevator pitch” to quickly and succinctly present the concept to a company senior manager.
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Prerequisite:
Graduate Standing
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